synopsis
In 1976, William Eggleston’s Guide was the first one-man show of color photographs ever presented at The Museum of Modern Art, and the Museum’s first publication of color photography. The reception was divided and passionate. The book and show unabashedly forced the art world to deal with color photography, a medium scarcely taken seriously at the time, and with the vernacular content of a body of photographs that could have been but definitely weren’t some average American’s Instamatic pictures from the family album. These photographs heralded a new mastery of the use of color as an integral element of photographic composition.
For this second edition of William Eggleston’s Guide, The Museum of Modern Art has made new color separations from the original 35 mm slides, producing a facsimile edition in which the color will be freshly responsive to the photographer’s intentions. Bound in a textured cover inset with a photograph of a tricycle and stamped with yearbook-style gold lettering, the Guide contained 48 images edited down from 375 shot between 1969 and 1971 and displayed a deceptively casual, actually super-refined look at the surrounding world.
technical information
Publishers : MoMa
1976
110 pages
1976
110 pages
about William Eggleston
Since the early 1960s, William Eggleston used color photographs to describe the cultural transformations in Tennessee and the rural South. He registers these changes in scenes of everyday life, such as portraits of family and friends, as well as gasoline stations, cars, and shop interiors. Switching from black and white to color, his response to the vibrancy of postwar consumer culture and America's bright promise of a better life paralleled Pop Art's fascination with consumerism. Eggleston's images speak to new cultural phenomena as they relate to photography: from the Polaroid's instantaneous images, the way things slip in and out of view in the camera lens, and our constantly shifting attention. Eggleston captures how ephemeral things represent human presence in the world, while playing with the idea of experience and memory and our perceptions of things to make them feel personal and intimate.
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Publishers : MoMa
2002
2002